So we’ve discussed the basics of color theory as it relates to the color red, and we showed you red logos and websites. But how does red fit in with regards to the rest of the design world, such as packaging and printed pieces? How can different shades of the same color communicate such a multitude of meanings?… Read more »
Why do so many people abandon their online shopping carts? From a user’s perspective, it might just be the online equivalent of comparison shopping. Retailers should pay attention to the fact that poor e-commerce usability dictates a poor shopping experience, which can quickly scare your customers away. So without further ado, here are the last six holiday shopping tips for […]… Read more »
Cyber Monday falls on November 28th, the week after Thanksgiving. Every year more people are beginning their shopping season online by taking advantage of Cyber Monday’s online-only deals. As shown above, Americans spent a whopping $32.6 billion dollars online last November and December, up 12% from the year before. With all of these consumers doing their holiday shopping over the […]… Read more »
Sometimes it takes a trip to the unexpected to find out the meaning of instruction-overload…. Read more »
Red can be associated with passion, adventure, and violence, which explains why many of the following websites chose to feature it in their color palette. But is color alone enough to convey your message and create a site that’s easy to navigate? Let’s take a look at some red websites and see whether or not their use of color affects their usability…. Read more »
We here at Studio K&M love colors. As artists, how can we not?! Colors have been our tools ever since we opened our first box of Crayola Crayons and experienced the sweet smell of variety (or maybe it was wax). As we grow as artists and designers our appreciation and understanding of color grows as well, but how many of the decisions that we make regarding color are intuitive? How often does the science of color come into play?… Read more »
Did you know that Vogue’s 2011 September issue contained a staggering 584 pages of ads? Pretty amazing that anyone would slap down their hard earned money for a magazine filled with advertising. But the truth is the ads read just as the rest of the content of the magazine. These fashion houses, cosmetics companies and other advertisers have studied their audience and know how to craft gorgeous spreads that generate conversation, conversion and desire…. Read more »
Want to improve your web sites usability? Be a test participant and open your eyes…. Read more »
If you want to see any ROI for your website your users have to be the priority. Working from within the bubble of your perspective it is essentially impossible for you to see the site as an outsider…. Read more »
There are some experiences that break through the tedium of everyday life and bring a quick smile to the lucky few who experience it. The New Jersey Transit, then, was the last place I expected to find such an experience…. Read more »
