August 31, 2011

Want to improve your web sites usability? Be a test participant and open your eyes…. Read more »

August 17, 2011

If you want to see any ROI for your website your users have to be the priority. Working from within the bubble of your perspective it is essentially impossible for you to see the site as an outsider…. Read more »

August 15, 2011

There are some experiences that break through the tedium of everyday life and bring a quick smile to the lucky few who experience it. The New Jersey Transit, then, was the last place I expected to find such an experience…. Read more »

August 8, 2011

Julian Treasure recently gave a TED talk on how we can all become better listeners. He mentions that 60% of our time communicating is spent listening, but only 25% of what we hear. There are innumerable reasons why we can all benefit from being better listeners, but his advice is incredibly useful in creating high quality user experience to get the most out of your website…. Read more »

August 3, 2011

People don’t read on the web, they scan. The average American has an attention span of about 8 seconds and with over 18.53 billion pages on the web today you can bet they are going to be spending all 8 seconds reading a long page full of copy…. Read more »