April 4, 2012

Trends come and go. And just like we adjust our hairstyles and clothing to stay with the times, so should a company adjust their branding. When Maloney & Porcelli was launched in 1996, it became the after-work watering hole for Midtown businessmen looking to charge $50 steaks to their expense accounts. Over the years, the heat of M&P has cooled significantly, and […]… Read more »

March 16, 2012

We have already established that yellow is a bright, vivacious color that immediately grabs one’s attention. This is perhaps the logic behind caution tape and yellow cabs. That said, yellow is also a surefire way to liven up any design. As we said before, less is more when it comes to this bold color – overuse can often create an […]… Read more »

March 14, 2012

Yellow is a surprisingly popular color in web design. Visually striking and vibrant, this cheerful hue contrasts nicely with black, making it an ideal accent color. It is associated with happiness and intelligence, and is loaded with energy. Yellow calls the user to action, which might be why it is found on many non profit and charity sites. As with […]… Read more »

March 7, 2012

We’ve covered red, we’ve covered orange, now let’s spin the color wheel and lighten up a bit by discussing the color yellow. With Spring just around the corner, we can expect longer days, more sunlight, and trees with branches full of blossoming flowers. Needless to say, sunnier days are ahead of us; and what better way to welcome the end […]… Read more »

February 17, 2012

We know the Olympics is all about which countries are competing in which events, and which country’s team won gold for gymnastics, but the most exciting part for us as designers is the branding and logo applications. That’s why we’ve compiled all the logos from each city bidding to host the 2020 Olympics, the good, the bad… and the downright […]… Read more »

February 3, 2012

If you’ve been following our recent posts on the color orange and how it is applied to logo design and website usability, surely, by now, you are aware that orange is a festive and vibrant way to highlight your designs. Well, here are a few examples of how some of the biggest names in modern graphic design have implemented various […]… Read more »

January 31, 2012

Orange has been such a trendy color recently, so it’s no surprise that it has gained popularity in web design. According to color theory, orange is associated with energy and optimism, making it the perfect color to communicate a creative idea or sell a unique product. Despite the color’s warm aesthetic appeal, websites need to be more than just visually […]… Read more »

December 21, 2011

The holiday spirit is definitely in the air! As you wrap up (pun intended) your holiday shopping adventures, have you given any consideration to the presentation of your presents? Sure, you could pick up your standard “Merry Santa and Snowflakes” paper for $0.99 a roll, but why not impress your loved ones with some creative wrappings? Here are some ideas […]… Read more »