July 17, 2012

You can write a successful headline using any number of proven techniques. For example, lists (5 Things You Need…) and how-to’s (How to Make…) are bullet proof headline-writing formats, but we all know these headline-writing approaches. They’re overdone. They’re vanilla. It’s time to take headline writing up a notch, or five notches. Let’s get creative with something I call “headline […]… Read more »

July 13, 2012

Of all of the hues that we’ve covered, purple seems to show up the least often around the web. Perhaps this has something to do with our monitors inability to display these colors consistently, or maybe lavender backgrounds conjure painful memories of the Geocities days. That’s not to say that a purple palette cannot be a beautiful solution for a […]… Read more »