Why no one is buying.
We can help you make the most of your SEO dollars.
You’ve done everything they told you to optimize your site, and now you’re showing up on the first page of search engines. Eureka!
But wait – you’re getting lots of hits but no conversions. Hmm… Perhaps now it’s time to consider the usability of your website.
What is usability?
Usability? Well, according to Steve Krug, author of Don’t Make Me Think, “Usability really just means making sure that something works well: that a person of average (or even below average) ability and experience can use the thing – whether it’s a Web site, a fighter jet, or a revolving door – for its intended purpose without getting hopelessly frustrated.”
You can’t tell your users what to do on your site. They have to find what they are looking for themselves. Can they?
Maybe you want them to:
• Call you;
• Buy your product or service;
• Sign up for your newsletter;
• Follow you on Twitter;
• Set up an account.
The more you create an effortless experience for them, the more it will increase your chances that they will take the desired action.
What do users look for in a website?
• Ease of use,
• Simplicity, simplicity, simplicity.
Why is usability so important?
With billions of websites on the Internet today, all spending time and money to show up on the first page of Google or Bing, your competitors are only a click away. If you don’t help your users to accomplish their goals, they are bound to head straight to your competitor.