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Designing a site for the Backpocket Copywriter presented us with an interesting problem. Once we finished designing his logo, we had to find a way to showcase his work without losing sight of his talent. That is, we needed to show his advertising work and posters, but potential customers had to be able to actually read the copy.

We came up with a clever solution that allows the user to read the copy on an opaque background over the actual pieces. This allowed Mr. Winter to highlight the large accounts he had while at the same time, giving viewers the opportunity to see his talent.