October 23, 2012

While the book certainly has taken the literary world by storm, besting even the well-loved Harry Potter series, not a lot of people will admit, or even think of gray as their favorite color. But while it may not always seem like it, gray is a tactical color advantage when it comes to designs…. Read more »

August 8, 2012

So here it is, the last post in our series on color symbolism. We’ve had a great time sharing our findings on the meaning behind each hue as we’ve moved through the full spectrum. If you’ve followed the full series, you can probably guess that it is time to discuss the different shades of purple used in print design and […]… Read more »

July 13, 2012

Of all of the hues that we’ve covered, purple seems to show up the least often around the web. Perhaps this has something to do with our monitors inability to display these colors consistently, or maybe lavender backgrounds conjure painful memories of the Geocities days. That’s not to say that a purple palette cannot be a beautiful solution for a […]… Read more »

June 20, 2012

Different shades of blue convey different meanings: dark neutral blues are professional and serious, teals and turquoises are refreshing, and pale blues are relaxing and soothing. Because of it’s versatility and it’s ability to “play well” with other colors, blue is a classic color for design. It is not as risky as yellow or orange or red; blue is friendly, […]… Read more »

June 13, 2012

Blue is perhaps the most commonly used color in web design, and it makes sense that so many sites feature this calming hue. People are naturally drawn to the color because of its relaxing properties, and like the depth of the ocean or the vastness of the sky, it is a very universal and is associated with confidence, clarity and […]… Read more »

April 13, 2012

Green is most often associated with nature, and many websites use this earthy tone to communicate their brand’s relationship with the environment. These attempts are not always successful, and many websites end up going overboard with their attempts to position themselves as eco friendly. As with any other color, the best green websites have minimal designs and use the color […]… Read more »

March 16, 2012

We have already established that yellow is a bright, vivacious color that immediately grabs one’s attention. This is perhaps the logic behind caution tape and yellow cabs. That said, yellow is also a surefire way to liven up any design. As we said before, less is more when it comes to this bold color – overuse can often create an […]… Read more »