Portfolio: Art Direction

Genji Sushi, a Japanese owned sushi store, was building a retail take out shop on Madison Avenue in Manhattan New York. They needed a “coming soon” sign to mask out the construction that was going on inside the store. We decided this was a great opportunity to create a viral marketing campaign for them.

We enlarged the logo and reversed it out. We created a 57” X  57” square in the center of the window that we could remove. Working with a copywriter and Genji’s menu we created a series of six signs that would swap out every three weeks. The idea was to create a “buzz.” Passersby would hopefully talk amongst themselves trying to figure out what the new store was going to be.