Content is essential to your website’s popularity. Varied content of a certain quality will boost a site’s SEO, increase accessibility and garner interest to keep users coming back for more…. Read more »
In a world of labels, logos and mile-high HD billboards, it’s worth considering the simple yet powerful story of the Honeycrisp apple – a story that shows the power of a name, no matter what the industry…. Read more »
Starbucks rebranded and, as if on cue, the blogosphere, Twitter-drome, and various other corners of the Internet burst alive with the bright comments and fiery perspectives we’ve come to expect, all of which relate to one certainty: brands are incredibly powerful!… Read more »
The study of aesthetics has long been confined to a shelf dense with the works of philosophers and artists in an Olympian output of theory and claptrap – but when it comes to design…… Read more »
When last we mentioned the Brooklyn Brand, it was to highlight the visual clues local designers are using to reflect the terroir of this unique borough. Now, thanks to the New York Times, we can consider the label D.I.Y. chic: a deliciously flippant description of the local tinkering and creative design of everything from Williamsburg chocolate manufacturers to, yes, pickles…. Read more »
Remember what your mom told you, “First impressions count.”? Well now, your website serves as a first impression. Make sure it’s good…. Read more »
Yes. Most of our decisions are effected by our unconscious, and the amygdala plays a huge role in this process. How does this effect design and how can we use this part of our brain to increase conversions?… Read more »
When you create and use your own website it is easy to miss many of the little things that will drive your users away.
What can you do to begin to understand what your users want? Read this post for a few simple tactics…. Read more »
