Why You Should Be Using Twitter
April 16, 2011

Twitter is worth your time. Period. Twitter’s value lies in the density and breadth of its information. It takes two minutes to take in a day’s worth of breaking news and updates from industry leaders and on-the-ground reporters. Plus, as you build up a network of like-minded professionals, Twitter puts you in the conversation. Twitter will help build your brand. […]… Read more »

Budgeting for Usability: It’s Not What You Think, It’s What Your User Thinks
April 11, 2011

What was it about this one site that proved so effective even though it lacked all the polish and dynamism that seems so standard in the web around us?… Read more »

Blogging: Beyond the Hype
March 28, 2011

Blogging is no hobby. The professionalism of many bloggers ranges from journalists and movie critics to senators and economists; it is a medium that is only just starting to mature into its status as a dynamic alternative to the current ossified status of traditional publishing. As large news institutions continue to negotiate this wacky web of ours, many find blogging […]… Read more »

Social Validation: How Testimonials and User Reviews Influence our Choices
March 24, 2011

That humans are party to a complex social environment is of no question. Now take this social environment online and place it under the influence of designers and marketers. The marketers are the architects of the wry smile that creeps onto your face when Facebook advertises products “Liked” by your friends; the designers are the ones providing easy access to the opinions of your peers on any commodity under the sun. And that’s just the tip o’ the berg…. Read more »

The Evolution of a Social (Media) Being
March 23, 2011

First came survival, then came Facebook. Kidding, but intricate social networks originated in an offline evolution which informs our current use of technology…. Read more »

Touching the Void, Twitter Edition
March 17, 2011

Twitter. The name alone conjures images of a frenetic social environment filled with bespectacled nerds who sip coffee from jugs while reading esoteric tech blogs in their pajamas. It’s time to banish that stereotype once and for all. The ubiquitous micro-blogging tool has finally moved beyond its geeky tween years and has matured into a rich trove of up-to-date information, populated by the movers and shakers of any and every industry imaginable…. Read more »

Content by any Other Name Should Read so Sweet
March 2, 2011

We often hear about the need to “increase content” and create “dynamic sites”, but buzzwords like these are simply meant to stress the importance of keeping your site up-to-date and fresh with information aimed at an audience besieged by the flashy design of constant competition…. Read more »

Outlasting Black Hat Tactics: Craft from the Start to Achieve a Peerless Site
February 21, 2011

If anything should be learned from JCPenney’s “black hat” snafu it is this: underhanded tactics to fool Google and your users can only provide minimal exposure while leaving your business vulnerable to corrective action. … Read more »

The Affecting Placebo
February 11, 2011

In the world of marketing there are myriad ways to enhance the experience of your customers by appealing to said rituals and expectations. Marketers know that the strength of an expectation lies in doing nothing to contradict the expectation, a confusingly simple point that will leave the customer satisfied that their expectation was fully met!… Read more »

It’s All About the Experience
January 24, 2011

What is it about this timeless piece that persuades audience members to come back for more? It’s the experience…. Read more »

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