Having a user-friendly website for your business is as important as having a treasure map on a treasure hunt. Just as you need clues, markers and landmarks in order to find the “treasure,” your clients need simplicity, easy navigation and clean organization on your website to get the information they are trying to find…. Read more »
Challenge As a luxury retail training professional, it was essential that Cheryl Beall had a website that highlighted her credentials. But she had had a very unpleasant and costly experience with another web designer so was hesitant about moving forward. Process Studio K&M used her existing logo and incorporated matching style elements to create a brochure site, advising her on […]… Read more »
Usability really just means making sure that something works well: that a person of average (or even below average) ability and experience can use the thing – whether it’s a Web site, a fighter jet, or a revolving door – for its intended purpose without getting hopelessly frustrated. – Steve Krug, Don’t Make Me Think, 2000, p. 5 >… Read more »
Does it matter if your website is aesthetically pleasing? Our research shows that it most definitely does! Here are the top 5 reasons why: 1. Your users are emotionally driven. “Research of the visual aesthetics of computer interfaces suggests that aesthetics are a strong determinant of users’ satisfaction and pleasure.” Noam Tractinsky Pretty things make people happy and influence their […]… Read more »
