March 2, 2011

We often hear about the need to “increase content” and create “dynamic sites”, but buzzwords like these are simply meant to stress the importance of keeping your site up-to-date and fresh with information aimed at an audience besieged by the flashy design of constant competition…. Read more »

February 21, 2011

If anything should be learned from JCPenney’s “black hat” snafu it is this: underhanded tactics to fool Google and your users can only provide minimal exposure while leaving your business vulnerable to corrective action. … Read more »

February 11, 2011

In the world of marketing there are myriad ways to enhance the experience of your customers by appealing to said rituals and expectations. Marketers know that the strength of an expectation lies in doing nothing to contradict the expectation, a confusingly simple point that will leave the customer satisfied that their expectation was fully met!… Read more »

January 20, 2011

Hold your tears – MySpace is dying. Commentators are finding a bit of entertainment out of the obituary, colorfully describing MySpace’s famously bad layout as akin to “Times Square tawdriness” and just plain “boorish”.  Lest we forget that, in the words of our own Ivey Inman, “Myspace was super hot until just a couple years ago,” our present perch can […]… Read more »

January 19, 2011

Content is essential to your website’s popularity. Varied content of a certain quality will boost a site’s SEO, increase accessibility and garner interest to keep users coming back for more…. Read more »

January 3, 2011

The study of aesthetics has long been confined to a shelf dense with the works of philosophers and artists in an Olympian output of theory and claptrap – but when it comes to design…… Read more »

December 14, 2010

Remember what your mom told you, “First impressions count.”? Well now, your website serves as a first impression. Make sure it’s good…. Read more »

December 2, 2010

Everyone has some sort of business these days. From big corporations and smaller boutique firms to individuals, they all have one thing in common – a desire to get ideas, services and products to those who need and want them in hopes they’ll come back for more!… Read more »

December 1, 2010

Yes. Most of our decisions are effected by our unconscious, and the amygdala plays a huge role in this process. How does this effect design and how can we use this part of our brain to increase conversions?… Read more »

November 19, 2010

When you create and use your own website it is easy to miss many of the little things that will drive your users away.

What can you do to begin to understand what your users want? Read this post for a few simple tactics…. Read more »