What exactly is usability?

Usability really just means making sure that something works well: that a person of average (or even below average) ability and experience can use the thing – whether it’s a Web site, a fighter jet, or a revolving door – for its intended purpose without getting hopelessly frustrated.

– Steve Krug, Don’t Make Me Think, 2000, p. 5


Usability means that someone should be able to understand and accomplish a task intuitively without thought or frustration

What do users look for in a website?

• Ease of use
• Speed
• Practicality
• Credibility
• Consistency
• Simplicity, simplicity, simplicity

Why is it so important?

With billions of websites on the internet today your competitors are only a click away and if you dont help your user accomplish their goals they are bound to head straight to your competitor.

A usable website creates trust in your customers and a sense of satisfaction.

Stay tuned for the next newsletter to learn more about how to create usable sites.