Usability really just means making sure that something works well: that a person of average (or even below average) ability and experience can use the thing – whether it’s a Web site, a fighter jet, or a revolving door – for its intended purpose without getting hopelessly frustrated. – Steve Krug, Don’t Make Me Think, 2000, p. 5 >… Read more »
Does it matter if your website is aesthetically pleasing? Our research shows that it most definitely does! Here are the top 5 reasons why: 1. Your users are emotionally driven. “Research of the visual aesthetics of computer interfaces suggests that aesthetics are a strong determinant of users’ satisfaction and pleasure.” Noam Tractinsky Pretty things make people happy and influence their […]… Read more »
