In the world of marketing there are myriad ways to enhance the experience of your customers by appealing to said rituals and expectations. Marketers know that the strength of an expectation lies in doing nothing to contradict the expectation, a confusingly simple point that will leave the customer satisfied that their expectation was fully met!… Read more »
What is it about this timeless piece that persuades audience members to come back for more? It’s the experience…. Read more »
Content is essential to your website’s popularity. Varied content of a certain quality will boost a site’s SEO, increase accessibility and garner interest to keep users coming back for more…. Read more »
The study of aesthetics has long been confined to a shelf dense with the works of philosophers and artists in an Olympian output of theory and claptrap – but when it comes to design…… Read more »
Remember what your mom told you, “First impressions count.”? Well now, your website serves as a first impression. Make sure it’s good…. Read more »
When you create and use your own website it is easy to miss many of the little things that will drive your users away.
What can you do to begin to understand what your users want? Read this post for a few simple tactics…. Read more »
Last Thursday evening, November 11, the design community came together to share ideas. Here’s what everyone had to say…. Read more »
Having a user-friendly website for your business is as important as having a treasure map on a treasure hunt. Just as you need clues, markers and landmarks in order to find the “treasure,” your clients need simplicity, easy navigation and clean organization on your website to get the information they are trying to find…. Read more »
