August 8, 2012

So here it is, the last post in our series on color symbolism. We’ve had a great time sharing our findings on the meaning behind each hue as we’ve moved through the full spectrum. If you’ve followed the full series, you can probably guess that it is time to discuss the different shades of purple used in print design and […]… Read more »

June 20, 2012

Different shades of blue convey different meanings: dark neutral blues are professional and serious, teals and turquoises are refreshing, and pale blues are relaxing and soothing. Because of it’s versatility and it’s ability to “play well” with other colors, blue is a classic color for design. It is not as risky as yellow or orange or red; blue is friendly, […]… Read more »

April 25, 2012

While various political parties may deny the existence of global warming, eco-aware designs are a trend that appears to be here to stay. In a world where CO2 taxes and nuclear energy are as real as the earth we’re standing on, it only seems natural that people are concerned with buying products that won’t spend forever in a landfill. Not […]… Read more »

February 3, 2012

If you’ve been following our recent posts on the color orange and how it is applied to logo design and website usability, surely, by now, you are aware that orange is a festive and vibrant way to highlight your designs. Well, here are a few examples of how some of the biggest names in modern graphic design have implemented various […]… Read more »

December 21, 2011

The holiday spirit is definitely in the air! As you wrap up (pun intended) your holiday shopping adventures, have you given any consideration to the presentation of your presents? Sure, you could pick up your standard “Merry Santa and Snowflakes” paper for $0.99 a roll, but why not impress your loved ones with some creative wrappings? Here are some ideas […]… Read more »

November 30, 2011

So we’ve discussed the basics of color theory as it relates to the color red, and we showed you red logos and websites. But how does red fit in with regards to the rest of the design world, such as packaging and printed pieces? How can different shades of the same color communicate such a multitude of meanings?… Read more »

December 31, 2010

When last we mentioned the Brooklyn Brand, it was to highlight the visual clues local designers are using to reflect the terroir of this unique borough. Now, thanks to the New York Times, we can consider the label D.I.Y. chic: a deliciously flippant description of the local tinkering and creative design of everything from Williamsburg chocolate manufacturers to, yes, pickles…. Read more »

November 8, 2010

You may know that we just moved to Brooklyn, and as we have been getting to know our new neighborhood we became aware of how place can influence design…. Read more »

September 16, 2010

Coffee is one of those industries that battles abundance. And with so many great companies out there, many with delicious flavors and practicing social consciousness, how do we know which coffee to choose? The bag of course! Gorilla Coffee: this great design embodies Gorilla Coffee a Brooklyn Based beanery with a loud bag that reflects the beans inside. Stumptown Coffee: […]… Read more »

August 16, 2010

Have you ever been to the supermarket with only one item on your list but it took you an hour to buy it? The abundance of products available to us is overwhelming and paralyzing. We all know that content is king. But even if you make the best barbecue sauce out there, you won’t get very far if you don’t stand out on the grocery shelves…. Read more »