August 15, 2011

There are some experiences that break through the tedium of everyday life and bring a quick smile to the lucky few who experience it. The New Jersey Transit, then, was the last place I expected to find such an experience…. Read more »

March 28, 2011

Blogging is no hobby. The professionalism of many bloggers ranges from journalists and movie critics to senators and economists; it is a medium that is only just starting to mature into its status as a dynamic alternative to the current ossified status of traditional publishing. As large news institutions continue to negotiate this wacky web of ours, many find blogging […]… Read more »

March 24, 2011

That humans are party to a complex social environment is of no question. Now take this social environment online and place it under the influence of designers and marketers. The marketers are the architects of the wry smile that creeps onto your face when Facebook advertises products “Liked” by your friends; the designers are the ones providing easy access to the opinions of your peers on any commodity under the sun. And that’s just the tip o’ the berg…. Read more »

March 23, 2011

First came survival, then came Facebook. Kidding, but intricate social networks originated in an offline evolution which informs our current use of technology…. Read more »

March 17, 2011

Twitter. The name alone conjures images of a frenetic social environment filled with bespectacled nerds who sip coffee from jugs while reading esoteric tech blogs in their pajamas. It’s time to banish that stereotype once and for all. The ubiquitous micro-blogging tool has finally moved beyond its geeky tween years and has matured into a rich trove of up-to-date information, populated by the movers and shakers of any and every industry imaginable…. Read more »

February 11, 2011

In the world of marketing there are myriad ways to enhance the experience of your customers by appealing to said rituals and expectations. Marketers know that the strength of an expectation lies in doing nothing to contradict the expectation, a confusingly simple point that will leave the customer satisfied that their expectation was fully met!… Read more »

December 2, 2010

Everyone has some sort of business these days. From big corporations and smaller boutique firms to individuals, they all have one thing in common – a desire to get ideas, services and products to those who need and want them in hopes they’ll come back for more!… Read more »

December 1, 2010

Yes. Most of our decisions are effected by our unconscious, and the amygdala plays a huge role in this process. How does this effect design and how can we use this part of our brain to increase conversions?… Read more »

November 11, 2010

Having a user-friendly website for your business is as important as having a treasure map on a treasure hunt. Just as you need clues, markers and landmarks in order to find the “treasure,” your clients need simplicity, easy navigation and clean organization on your website to get the information they are trying to find…. Read more »

September 20, 2010

Challenge As a luxury retail training professional, it was essential that Cheryl Beall had a website that highlighted her credentials. But she had had a very unpleasant and costly experience with another web designer so was hesitant about moving forward. Process Studio K&M used her existing logo and incorporated matching style elements to create a brochure site, advising her on […]… Read more »