There are some experiences that break through the tedium of everyday life and bring a quick smile to the lucky few who experience it. The New Jersey Transit, then, was the last place I expected to find such an experience…. Read more »
In the world of marketing there are myriad ways to enhance the experience of your customers by appealing to said rituals and expectations. Marketers know that the strength of an expectation lies in doing nothing to contradict the expectation, a confusingly simple point that will leave the customer satisfied that their expectation was fully met!… Read more »
Yes. Most of our decisions are effected by our unconscious, and the amygdala plays a huge role in this process. How does this effect design and how can we use this part of our brain to increase conversions?… Read more »
Having a user-friendly website for your business is as important as having a treasure map on a treasure hunt. Just as you need clues, markers and landmarks in order to find the “treasure,” your clients need simplicity, easy navigation and clean organization on your website to get the information they are trying to find…. Read more »
Challenge As a luxury retail training professional, it was essential that Cheryl Beall had a website that highlighted her credentials. But she had had a very unpleasant and costly experience with another web designer so was hesitant about moving forward. Process Studio K&M used her existing logo and incorporated matching style elements to create a brochure site, advising her on […]… Read more »