May 27, 2010

Designers are letting the materials they use inform their designs. The materials speak for themselves. They are not covered up or disguised, but left raw for the viewer to admire. It is the content that informs the quality of these pieces and speaks to these designers…. Read more »

May 10, 2010

Does it matter if your website is aesthetically pleasing? Our research shows that it most definitely does! Here are the top 5 reasons why: 1. Your users are emotionally driven. “Research of the visual aesthetics of computer interfaces suggests that aesthetics are a strong determinant of users’ satisfaction and pleasure.” Noam Tractinsky Pretty things make people happy and influence their […]… Read more »