January 20, 2011

Hold your tears – MySpace is dying. Commentators are finding a bit of entertainment out of the obituary, colorfully describing MySpace’s famously bad layout as akin to “Times Square tawdriness” and just plain “boorish”.  Lest we forget that, in the words of our own Ivey Inman, “Myspace was super hot until just a couple years ago,” our present perch can […]… Read more »

January 12, 2011

In a world of labels, logos and mile-high HD billboards, it’s worth considering the simple yet powerful story of the Honeycrisp apple – a story that shows the power of a name, no matter what the industry…. Read more »

January 3, 2011

The study of aesthetics has long been confined to a shelf dense with the works of philosophers and artists in an Olympian output of theory and claptrap – but when it comes to design…… Read more »

December 31, 2010

When last we mentioned the Brooklyn Brand, it was to highlight the visual clues local designers are using to reflect the terroir of this unique borough. Now, thanks to the New York Times, we can consider the label D.I.Y. chic: a deliciously flippant description of the local tinkering and creative design of everything from Williamsburg chocolate manufacturers to, yes, pickles…. Read more »

December 14, 2010

Remember what your mom told you, “First impressions count.”? Well now, your website serves as a first impression. Make sure it’s good…. Read more »

November 17, 2010

Last Thursday evening, November 11, the design community came together to share ideas. Here’s what everyone had to say…. Read more »

November 8, 2010

You may know that we just moved to Brooklyn, and as we have been getting to know our new neighborhood we became aware of how place can influence design…. Read more »

September 16, 2010

Coffee is one of those industries that battles abundance. And with so many great companies out there, many with delicious flavors and practicing social consciousness, how do we know which coffee to choose? The bag of course! Gorilla Coffee: this great design embodies Gorilla Coffee a Brooklyn Based beanery with a loud bag that reflects the beans inside. Stumptown Coffee: […]… Read more »

August 16, 2010

Have you ever been to the supermarket with only one item on your list but it took you an hour to buy it? The abundance of products available to us is overwhelming and paralyzing. We all know that content is king. But even if you make the best barbecue sauce out there, you won’t get very far if you don’t stand out on the grocery shelves…. Read more »