March 29, 2013

When coming up against a creative block, brainstorming can offer the perfect solution for generating creative ideas. Whether a person is brainstorming alone or with a group, it is important to come up with as many new ideas as possible within a specific period of time. Therefore, the following tips are offered to help anyone who is in need of […]… Read more »

February 20, 2013

Mobile optimization is more than stripping pictures out, increasing font size and squishing the page. Good mobile designers think about the psychology of the mobile user, and model a conversion engine designed to give mobile users what they want as soon as they want it. The following seven examples highlight some of the best aspects of mobile design, with some […]… Read more »

January 24, 2013

The cloud is best described as technology that allows us to store and access information from a network of computers that are accessed through the Internet. It has a big advantage over traditional storage on your computer or an external device, because information on the cloud cannot be lost or corrupted; it can be accessed on any internet-enabled device, and […]… Read more »

December 18, 2012

In 2012, more people than ever are accessing websites not from their computer, but from the palm of their hand. 11.5% of all web visits in the past year have been through hand held, portable devices; such as smartphones, iPods, iPads and other branded tablets, which is the largest percentage to date. And the numbers will only continue to grow. […]… Read more »

October 23, 2012

While the book certainly has taken the literary world by storm, besting even the well-loved Harry Potter series, not a lot of people will admit, or even think of gray as their favorite color. But while it may not always seem like it, gray is a tactical color advantage when it comes to designs…. Read more »

June 20, 2012

Different shades of blue convey different meanings: dark neutral blues are professional and serious, teals and turquoises are refreshing, and pale blues are relaxing and soothing. Because of it’s versatility and it’s ability to “play well” with other colors, blue is a classic color for design. It is not as risky as yellow or orange or red; blue is friendly, […]… Read more »

February 3, 2012

If you’ve been following our recent posts on the color orange and how it is applied to logo design and website usability, surely, by now, you are aware that orange is a festive and vibrant way to highlight your designs. Well, here are a few examples of how some of the biggest names in modern graphic design have implemented various […]… Read more »

November 30, 2011

So we’ve discussed the basics of color theory as it relates to the color red, and we showed you red logos and websites. But how does red fit in with regards to the rest of the design world, such as packaging and printed pieces? How can different shades of the same color communicate such a multitude of meanings?… Read more »

March 24, 2011

That humans are party to a complex social environment is of no question. Now take this social environment online and place it under the influence of designers and marketers. The marketers are the architects of the wry smile that creeps onto your face when Facebook advertises products “Liked” by your friends; the designers are the ones providing easy access to the opinions of your peers on any commodity under the sun. And that’s just the tip o’ the berg…. Read more »

January 24, 2011

What is it about this timeless piece that persuades audience members to come back for more? It’s the experience…. Read more »