February 20, 2013

Mobile optimization is more than stripping pictures out, increasing font size and squishing the page. Good mobile designers think about the psychology of the mobile user, and model a conversion engine designed to give mobile users what they want as soon as they want it. The following seven examples highlight some of the best aspects of mobile design, with some […]… Read more »

January 24, 2013

The cloud is best described as technology that allows us to store and access information from a network of computers that are accessed through the Internet. It has a big advantage over traditional storage on your computer or an external device, because information on the cloud cannot be lost or corrupted; it can be accessed on any internet-enabled device, and […]… Read more »

January 11, 2013

Websites have standards. Take, for example, the visual cues we take for granted on a variety of websites. Online retailers always place the shopping cart button in the top right of the page. That’s standard. Comment sections are at the bottom of articles. Again, simple and standard. Beneath a well-designed site, however, lies a layer of design architecture that’s been […]… Read more »

December 18, 2012

In 2012, more people than ever are accessing websites not from their computer, but from the palm of their hand. 11.5% of all web visits in the past year have been through hand held, portable devices; such as smartphones, iPods, iPads and other branded tablets, which is the largest percentage to date. And the numbers will only continue to grow. […]… Read more »

November 15, 2012

Force has no place in design. This statement popped in my head after a recent confrontation with a bike lock that just wouldn’t budge…. Read more »

October 26, 2012

The world of SEO is ever changing, with algorithms being tweaked on a regular basis that require new strategies in order to stay kosher in the eyes of Google. The most recent update, Penguin, cracked down on unnatural link building and emphasized the importance of quality content…. Read more »

October 22, 2012

You’re at dinner, and you order a steak. Looking at the wine list, you don’t recognize any of the reds. Panicking, you say to a passing busboy, “what wine do I choose?” He looks at you confused, so you ask the diners at the next table, “what of these goes with the steak?” Again, confusion. You could go on, asking […]… Read more »

July 13, 2012

Of all of the hues that we’ve covered, purple seems to show up the least often around the web. Perhaps this has something to do with our monitors inability to display these colors consistently, or maybe lavender backgrounds conjure painful memories of the Geocities days. That’s not to say that a purple palette cannot be a beautiful solution for a […]… Read more »

June 15, 2012

Usually when people talk about usability they’re talking about usability on the web. But most people have forgotten (or perhaps never realized) that usability has been a key measurement in tangible objects like books and hand tools for ages. These types of objects have been critical to the advancement of the human race, so much that we don’t even have […]… Read more »

June 13, 2012

Blue is perhaps the most commonly used color in web design, and it makes sense that so many sites feature this calming hue. People are naturally drawn to the color because of its relaxing properties, and like the depth of the ocean or the vastness of the sky, it is a very universal and is associated with confidence, clarity and […]… Read more »