June 6, 2012

Of course a surge of traffic is a great sign of your site’s success, but wouldn’t you prefer that your visitors spend more time on your site? Theoretically, once you reduce the bounce rate on your site, you will gradually be rewarded with loyal and committed visitors. Consequently, this can indicate higher returns on the money spent on advertisements and […]… Read more »

April 13, 2012

Green is most often associated with nature, and many websites use this earthy tone to communicate their brand’s relationship with the environment. These attempts are not always successful, and many websites end up going overboard with their attempts to position themselves as eco friendly. As with any other color, the best green websites have minimal designs and use the color […]… Read more »

March 14, 2012

Yellow is a surprisingly popular color in web design. Visually striking and vibrant, this cheerful hue contrasts nicely with black, making it an ideal accent color. It is associated with happiness and intelligence, and is loaded with energy. Yellow calls the user to action, which might be why it is found on many non profit and charity sites. As with […]… Read more »

November 23, 2011

Why do so many people abandon their online shopping carts? From a user’s perspective, it might just be the online equivalent of comparison shopping. Retailers should pay attention to the fact that poor e-commerce usability dictates a poor shopping experience, which can quickly scare your customers away. So without further ado, here are the last six holiday shopping tips for […]… Read more »

November 21, 2011

Cyber Monday falls on November 28th, the week after Thanksgiving. Every year more people are beginning their shopping season online by taking advantage of Cyber Monday’s online-only deals. As shown above, Americans spent a whopping $32.6 billion dollars online last November and December, up 12% from the year before. With all of these consumers doing their holiday shopping over the […]… Read more »

August 3, 2011

People don’t read on the web, they scan. The average American has an attention span of about 8 seconds and with over 18.53 billion pages on the web today you can bet they are going to be spending all 8 seconds reading a long page full of copy…. Read more »

July 11, 2011

Building websites isn’t easy, building a usable website is down right challenging. But it shouldn’t be. There are a many tools available to small businesses that help you reach your users and get feedback about your sites usability. If your web design is all about your end user, why not get their help?… Read more »

May 11, 2011

Websites do not exist to look good, although most designers may sneer otherwise. A slight bit of reverse-engineering provides for the notion that a website’s good looks are a side-effect of their high levels of usability. New result: websites exist to be highly usable. … Read more »

March 2, 2011

We often hear about the need to “increase content” and create “dynamic sites”, but buzzwords like these are simply meant to stress the importance of keeping your site up-to-date and fresh with information aimed at an audience besieged by the flashy design of constant competition…. Read more »

February 21, 2011

If anything should be learned from JCPenney’s “black hat” snafu it is this: underhanded tactics to fool Google and your users can only provide minimal exposure while leaving your business vulnerable to corrective action. … Read more »