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Come on, Mom! This logo’s not for her.
January 17, 2013

Here’s a little tidbit that comes straight from real life: When asking your friends and family for their thoughts on a new logo—or any bit of design for that matter—make sure they know a thing or two about design before giving them the final say! Can you tell I’m a bit frustrated? If I had a nickel for every logo […]… Read more »

Purple Logo Majesties
June 26, 2012

The last color on the spectrum is purple! In fact, your computer monitor cannot actually produce a pure violet wavelength. Purple is a mix of red and blue hues, giving it the stability of blue and the energy of red. It is a deep, mysterious color that is associated with creativity and magic. Curiously enough, many color theorists believe purple […]… Read more »

Once In A Blue Moon
June 4, 2012

When you ask a kid what their favorite color is, most of the time they will say blue. That is because blue has a calming effect that promotes tranquility and peacefulness. It is a friendly, approachable color that slows our metabolisms and relaxes us. Just picture a day at the beach, the blue water lapping at the shore, a clear […]… Read more »

It’s Not Easy Being Green!
April 11, 2012

Now that spring is in full force, all we see is green! Green is the color of nature, renewal, harmony, and freshness. It is the opposite of red, and is a very non-threatening color. Lighter shades of green are associated with peace, safety, protection, and healing, while the darker shades of green represent money, finance, and greed. While there is […]… Read more »

A Clockwork Orange
January 26, 2012

Now that you’ve got a taste of all things red, the next color on the spectrum is orange. This color has been everywhere recently, and Pantone even named Tangerine Tango (17-1463) the Color of the Year for 2012! The citrus hue is cheery enough to beat away the winter blues, and it feels right at home in the summer heat. […]… Read more »

Silent Power: Starbucks and the Art of Rebranding
January 6, 2011

Starbucks rebranded and, as if on cue, the blogosphere, Twitter-drome, and various other corners of the Internet burst alive with the bright comments and fiery perspectives we’ve come to expect, all of which relate to one certainty: brands are incredibly powerful!… Read more »

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