Here’s a little tidbit that comes straight from real life: When asking your friends and family for their thoughts on a new logo—or any bit of design for that matter—make sure they know a thing or two about design before giving them the final say! Can you tell I’m a bit frustrated? If I had a nickel for every logo […]… Read more »
The last color on the spectrum is purple! In fact, your computer monitor cannot actually produce a pure violet wavelength. Purple is a mix of red and blue hues, giving it the stability of blue and the energy of red. It is a deep, mysterious color that is associated with creativity and magic. Curiously enough, many color theorists believe purple […]… Read more »
When you ask a kid what their favorite color is, most of the time they will say blue. That is because blue has a calming effect that promotes tranquility and peacefulness. It is a friendly, approachable color that slows our metabolisms and relaxes us. Just picture a day at the beach, the blue water lapping at the shore, a clear […]… Read more »
Now that spring is in full force, all we see is green! Green is the color of nature, renewal, harmony, and freshness. It is the opposite of red, and is a very non-threatening color. Lighter shades of green are associated with peace, safety, protection, and healing, while the darker shades of green represent money, finance, and greed. While there is […]… Read more »
Now that you’ve got a taste of all things red, the next color on the spectrum is orange. This color has been everywhere recently, and Pantone even named Tangerine Tango (17-1463) the Color of the Year for 2012! The citrus hue is cheery enough to beat away the winter blues, and it feels right at home in the summer heat. […]… Read more »
Starbucks rebranded and, as if on cue, the blogosphere, Twitter-drome, and various other corners of the Internet burst alive with the bright comments and fiery perspectives we’ve come to expect, all of which relate to one certainty: brands are incredibly powerful!… Read more »
