While the book certainly has taken the literary world by storm, besting even the well-loved Harry Potter series, not a lot of people will admit, or even think of gray as their favorite color. But while it may not always seem like it, gray is a tactical color advantage when it comes to designs…. Read more »
So here it is, the last post in our series on color symbolism. We’ve had a great time sharing our findings on the meaning behind each hue as we’ve moved through the full spectrum. If you’ve followed the full series, you can probably guess that it is time to discuss the different shades of purple used in print design and […]… Read more »
Of all of the hues that we’ve covered, purple seems to show up the least often around the web. Perhaps this has something to do with our monitors inability to display these colors consistently, or maybe lavender backgrounds conjure painful memories of the Geocities days. That’s not to say that a purple palette cannot be a beautiful solution for a […]… Read more »
The last color on the spectrum is purple! In fact, your computer monitor cannot actually produce a pure violet wavelength. Purple is a mix of red and blue hues, giving it the stability of blue and the energy of red. It is a deep, mysterious color that is associated with creativity and magic. Curiously enough, many color theorists believe purple […]… Read more »
Different shades of blue convey different meanings: dark neutral blues are professional and serious, teals and turquoises are refreshing, and pale blues are relaxing and soothing. Because of it’s versatility and it’s ability to “play well” with other colors, blue is a classic color for design. It is not as risky as yellow or orange or red; blue is friendly, […]… Read more »
Blue is perhaps the most commonly used color in web design, and it makes sense that so many sites feature this calming hue. People are naturally drawn to the color because of its relaxing properties, and like the depth of the ocean or the vastness of the sky, it is a very universal and is associated with confidence, clarity and […]… Read more »
When you ask a kid what their favorite color is, most of the time they will say blue. That is because blue has a calming effect that promotes tranquility and peacefulness. It is a friendly, approachable color that slows our metabolisms and relaxes us. Just picture a day at the beach, the blue water lapping at the shore, a clear […]… Read more »
Green is most often associated with nature, and many websites use this earthy tone to communicate their brand’s relationship with the environment. These attempts are not always successful, and many websites end up going overboard with their attempts to position themselves as eco friendly. As with any other color, the best green websites have minimal designs and use the color […]… Read more »
Now that spring is in full force, all we see is green! Green is the color of nature, renewal, harmony, and freshness. It is the opposite of red, and is a very non-threatening color. Lighter shades of green are associated with peace, safety, protection, and healing, while the darker shades of green represent money, finance, and greed. While there is […]… Read more »
We have already established that yellow is a bright, vivacious color that immediately grabs one’s attention. This is perhaps the logic behind caution tape and yellow cabs. That said, yellow is also a surefire way to liven up any design. As we said before, less is more when it comes to this bold color – overuse can often create an […]… Read more »
