February 11, 2011

In the world of marketing there are myriad ways to enhance the experience of your customers by appealing to said rituals and expectations. Marketers know that the strength of an expectation lies in doing nothing to contradict the expectation, a confusingly simple point that will leave the customer satisfied that their expectation was fully met!… Read more »

December 14, 2010

Remember what your mom told you, “First impressions count.”? Well now, your website serves as a first impression. Make sure it’s good…. Read more »