Business cards are a great way to make new connections and grow your business or get a job. However, business cards should not only reflect your business, they should also be memorable. Clever designs make for memorable cards, especially when they reveal something about the nature of the company. Creativity is not limited to the imagery or typography, some of […]… Read more »
Now that spring is in full force, all we see is green! Green is the color of nature, renewal, harmony, and freshness. It is the opposite of red, and is a very non-threatening color. Lighter shades of green are associated with peace, safety, protection, and healing, while the darker shades of green represent money, finance, and greed. While there is […]… Read more »
Trends come and go. And just like we adjust our hairstyles and clothing to stay with the times, so should a company adjust their branding. When Maloney & Porcelli was launched in 1996, it became the after-work watering hole for Midtown businessmen looking to charge $50 steaks to their expense accounts. Over the years, the heat of M&P has cooled significantly, and […]… Read more »
Now that you’ve got a taste of all things red, the next color on the spectrum is orange. This color has been everywhere recently, and Pantone even named Tangerine Tango (17-1463) the Color of the Year for 2012! The citrus hue is cheery enough to beat away the winter blues, and it feels right at home in the summer heat. […]… Read more »
In a world of labels, logos and mile-high HD billboards, it’s worth considering the simple yet powerful story of the Honeycrisp apple – a story that shows the power of a name, no matter what the industry…. Read more »
Starbucks rebranded and, as if on cue, the blogosphere, Twitter-drome, and various other corners of the Internet burst alive with the bright comments and fiery perspectives we’ve come to expect, all of which relate to one certainty: brands are incredibly powerful!… Read more »
When last we mentioned the Brooklyn Brand, it was to highlight the visual clues local designers are using to reflect the terroir of this unique borough. Now, thanks to the New York Times, we can consider the label D.I.Y. chic: a deliciously flippant description of the local tinkering and creative design of everything from Williamsburg chocolate manufacturers to, yes, pickles…. Read more »