November 27, 2012

Business cards are a great way to make new connections and grow your business or get a job. However, business cards should not only reflect your business, they should also be memorable. Clever designs make for memorable cards, especially when they reveal something about the nature of the company. Creativity is not limited to the imagery or typography, some of […]… Read more »

April 4, 2012

Trends come and go. And just like we adjust our hairstyles and clothing to stay with the times, so should a company adjust their branding. When Maloney & Porcelli was launched in 1996, it became the after-work watering hole for Midtown businessmen looking to charge $50 steaks to their expense accounts. Over the years, the heat of M&P has cooled significantly, and […]… Read more »

March 28, 2011

Blogging is no hobby. The professionalism of many bloggers ranges from journalists and movie critics to senators and economists; it is a medium that is only just starting to mature into its status as a dynamic alternative to the current ossified status of traditional publishing. As large news institutions continue to negotiate this wacky web of ours, many find blogging […]… Read more »

January 12, 2011

In a world of labels, logos and mile-high HD billboards, it’s worth considering the simple yet powerful story of the Honeycrisp apple – a story that shows the power of a name, no matter what the industry…. Read more »

December 31, 2010

When last we mentioned the Brooklyn Brand, it was to highlight the visual clues local designers are using to reflect the terroir of this unique borough. Now, thanks to the New York Times, we can consider the label D.I.Y. chic: a deliciously flippant description of the local tinkering and creative design of everything from Williamsburg chocolate manufacturers to, yes, pickles…. Read more »