Of course a surge of traffic is a great sign of your site’s success, but wouldn’t you prefer that your visitors spend more time on your site? Theoretically, once you reduce the bounce rate on your site, you will gradually be rewarded with loyal and committed visitors. Consequently, this can indicate higher returns on the money spent on advertisements and increased revenue. There are numerous ways by which you can lower your bounce rate, but here are seven surefire tips!

1. Understand your customers

The best way to reduce bounce rate is to understand and take into account what your customers have to say. Gain insight from your customer’s comments on how to improve your site and make visitors stay on your site. You can find out what your customers want by seeking for feedback posted on customer advisory boards, following the in-house email list and utilizing on-site advisers. By analyzing this feedback you will get a clearer picture on all the features in your site, such as customer acceptance of your videos and images or product reviews.

2. Make use of multivariate test

The feedback received from your customers can be used to craft a multivariate test for your site. You can also get an idea of the elements that you should incorporate into your landing page, which will interest customers and decrease bounce rate. The information provided by a range of customers will help you to identify a collection of elements that attract loyal traffic. So, when you finally launch your site it will be a more scientific approach.

3. Clean and convenient internal links must be present

Sometimes the products and services on your landing page might not interest every visitor who visit your page. This will inevitably lead to greater bounce backs. The best way to prevent this is to create clean and easily operable internal links on your landing page. Of course it is not possible to showcase everything on your home page, so when the visitors click on these links they will be directed to pages that present your full scope of content. This can lower your bounce rate and create an engaging experience for visitors.

4. Pay attention to your interface layout

The layout of your interface is one of the prime factors that determine the bounce rate. It must be in parity with the product or service you offer through your site. The landing page layout will also depend upon the target customers. So, while some sites may demand interactive multimedia features, for others text content might the best way to create credibility in the minds of the target market. Therefore, consider all these aspects while designing your layout.

5. Content is vital

The content of your landing page is also an important factor that decides the bounce rates in your site. Your home page copy must be relevant. It must provide the visitors with all the feedback and information they are seeking. If people are interested in your content, they are more likely to remain on your site.

6. Analyze for quality traffic

There might be more that 40,000 visitors to your site and 80% bounce back rates. But that hardly matters much if you also have many quality visitors. But how do you determine whether or not these visitors are considered “quality”? You can analyze traffic sources and activity on the site to determine where your loyal visitors are coming from and what content they are engaging with.

7. Avoid too many ads

It is advisable that you must be a bit careful about ads in your site. You can get away with a few advertisements that appear at the header portion of your site or the side bars and are static, without any music or multimedia features. This is because they do not disturb the visual concentration of the users on the content or layout of your site. That said, pop-up ads and noisy jingles will definitely distract the concentration and patience of the visitors.
There are a lot of measures that you can undertake to reduce the bounce rate on your site. Incorporating them might be cumbersome and complicated at first, but you can be rest assured that with a little diligence, the quality and rate of committed traffic in your site will increase.

This is a guest post by Claudia, who is a blogger by profession. She loves writing on luxury and technology. These days she is busy in her research work for ecofriend.