Principal
Strategist | Project Director
Creative Director
Senior Designer
Copywriter
Social Media Guru
SEO Expert
Developer
Mascot
Born in Snellville, GA, Will may be southern but considers himself a Man of America. History informs his conduct, starting with T. Roosevelt and then backwards to founding father Alexander Hamilton. He doesn’t read literature written after 1979, excepting David Mitchell and Thomas Pynchon. And to top it all off, he’s a Manchester United fan, although his enthusiasm for soccer is not limited to just one team. He also likes Real Madrid (which is like rooting for the Yankees and the Dallas Cowboys wrapped in a taco).
Will Roche writes, but his mien extends beyond the written word. His background is in botany. Luckily, he appreciates the power of good copy and makes it a point to craft each sentence with the rigor of a poet-scientist.