October 22, 2012

You’re at dinner, and you order a steak. Looking at the wine list, you don’t recognize any of the reds. Panicking, you say to a passing busboy, “what wine do I choose?” He looks at you confused, so you ask the diners at the next table, “what of these goes with the steak?” Again, confusion. You could go on, asking […]… Read more »

June 15, 2012

Usually when people talk about usability they’re talking about usability on the web. But most people have forgotten (or perhaps never realized) that usability has been a key measurement in tangible objects like books and hand tools for ages. These types of objects have been critical to the advancement of the human race, so much that we don’t even have […]… Read more »

April 18, 2012

The psychology behind website usability has quickly become one of the most valuable bits of information a webmaster can have regarding their traffic. What users are doing when they land on a website offers quantifiable value in market research. Having a deep understanding of this traffic will offer you the information needed to seamlessly guide users around the page as […]… Read more »

April 13, 2012

Green is most often associated with nature, and many websites use this earthy tone to communicate their brand’s relationship with the environment. These attempts are not always successful, and many websites end up going overboard with their attempts to position themselves as eco friendly. As with any other color, the best green websites have minimal designs and use the color […]… Read more »

March 14, 2012

Yellow is a surprisingly popular color in web design. Visually striking and vibrant, this cheerful hue contrasts nicely with black, making it an ideal accent color. It is associated with happiness and intelligence, and is loaded with energy. Yellow calls the user to action, which might be why it is found on many non profit and charity sites. As with […]… Read more »

November 23, 2011

Why do so many people abandon their online shopping carts? From a user’s perspective, it might just be the online equivalent of comparison shopping. Retailers should pay attention to the fact that poor e-commerce usability dictates a poor shopping experience, which can quickly scare your customers away. So without further ado, here are the last six holiday shopping tips for […]… Read more »

November 21, 2011

Cyber Monday falls on November 28th, the week after Thanksgiving. Every year more people are beginning their shopping season online by taking advantage of Cyber Monday’s online-only deals. As shown above, Americans spent a whopping $32.6 billion dollars online last November and December, up 12% from the year before. With all of these consumers doing their holiday shopping over the […]… Read more »

July 11, 2011

Building websites isn’t easy, building a usable website is down right challenging. But it shouldn’t be. There are a many tools available to small businesses that help you reach your users and get feedback about your sites usability. If your web design is all about your end user, why not get their help?… Read more »

May 6, 2011

How credible is your business? Good design imparts credibility by acting as a window to your business and allows potential clients to see your inherent professionalism. … Read more »

March 24, 2011

That humans are party to a complex social environment is of no question. Now take this social environment online and place it under the influence of designers and marketers. The marketers are the architects of the wry smile that creeps onto your face when Facebook advertises products “Liked” by your friends; the designers are the ones providing easy access to the opinions of your peers on any commodity under the sun. And that’s just the tip o’ the berg…. Read more »