March 24, 2011

That humans are party to a complex social environment is of no question. Now take this social environment online and place it under the influence of designers and marketers. The marketers are the architects of the wry smile that creeps onto your face when Facebook advertises products “Liked” by your friends; the designers are the ones providing easy access to the opinions of your peers on any commodity under the sun. And that’s just the tip o’ the berg…. Read more »

February 11, 2011

In the world of marketing there are myriad ways to enhance the experience of your customers by appealing to said rituals and expectations. Marketers know that the strength of an expectation lies in doing nothing to contradict the expectation, a confusingly simple point that will leave the customer satisfied that their expectation was fully met!… Read more »